Digital marketing is no longer a new line of profession. People are here, and people are making good money.
On average a digital marketer makes about £5000 each month, some make way higher. But I know you already know that, and that is why you are here.
The best part of it all is that the digital marketing world welcomes anybody you don’t have an expensive degree in marketing.
All you need to have is the necessary skills, your computer, and a good internet connection.
With the former, however, you will have to put in some effort. Not everybody can do digital market and not everybody who does digital marketing is good at it. It all lies with the skills.
1. Know the basics
Just like all other professions, you cannot fully get the experience without knowing and understanding the basics.
The basics in this will cover what digital marketing means and how it relates to other branches of marketing.
There are so many forms of digital marketing and basics will also cover each of the individual specializations how it contributes to digital marketing.
While getting the basic idea of digital marketing it is also important to know how digital marketers connect brands and clients to a wider audience.
You can always teach yourself the basics without seeking any professional help or paying courses. However, if it is difficult, consider paying for courses.
There are a lot of websites giving free beginner guides to anybody who wants to start digital marketing and they don’t know where to begin. As you advance further into your specialization, then you can pay for specific courses.
2. Choose a specialization
As mentioned earlier there are branches of digital marketing. Many successful digital marketers do not have all digital marketing skills, but rather they are experts in their own field.
Some of the main categories of digital marketing and the ones that may interest you are;
- Search engine optimization SEO
- Pay Per Click PPC
- Social media marketing
- Pay per impression PPI
- Affiliate marketing
- Email Marketing
- Web Analytics
- Conversion rate optimization
- SEM (search engine marketing)
- Referral Marketing
The type of specialization to go for will depend on you, look at your strengths and weaknesses.
For example, if social media has never interested you you can consider other forms of digital marketing like search engine optimization.
3. Start your website and brand
The next step after picking up specialization in digital marketing is to start a website. Having a website is very essential for any digital marketer.
Your website is where you will practice the art of digital marketing. If you plan on doing email Marketing as your specialty, you will have to know how to build a subscriber list from your website.
How can somebody pay you to help them optimize their website when you don’t even have a website?
Many people reach out for services, not just digital marketing through websites.
4. Seek internships
After building your website it is time to acquire the skills before experience. You do this by practice and learning.
There is so much information online on literally anything you search. Any new thing you learn try to do it yourself.
Having acquired the necessary skills to kick-start your digital marketing career, it’s time to put it to the test, by looking for experience from real work.
Start by reaching out for internship opportunities from start-ups, or agencies.
This will help you gain the experiences you need from working with other digital marketers in your specialization.
You can showcase your skills for free or charge a small fee. Do not set very high expectations when starting out on digital marketing because you may ruin your chances of finding jobs.
5. Apply for jobs
Finding a job as a digital marketer should not be so difficult, but it may be difficult.
You can start by joining freelancing websites and applying for jobs. Or reach out to clients and businesses through their websites or social media.
Creating engagement within your website by posting regular blogs will also increase traffic to your website and you will be noticed by her client or a business that needs your services.