If you are remotely connected to the world of enterprise tech and you haven’t heard of big data and what it entails, you must have been living under a rock, a fairly huge one! Simply put, big data was born because of all the structured and unstructured data that the planet is churning out every single minute. All this data has made big data the epicentre of technology development, solutions and consequently, careers!
The next obvious question then is what is big data analytics? Take a simple example. If you are in the business of selling shoes, a fundamental question you’d ask is; “Is there a growing trend behind a product? Or, is there a declining trend? Will a customer buy ‘Stockings’ when he purchases ‘Shoes’? These are business problem-solving questions. And the answer lies in data, loads of it. The answer lies in big data. Big Data can help you analyse trends and customer behaviour. It can help you arrive at decisive plan of actions that you know will work.
Industry Use-Case
- Big Data plays a vital part in CERN, home of the large Hadron Supercollider.
- It collects unbelievable amount of data by taking 40 million pictures per second from its 100-megapixel cameras, which gives out 1 petabyte of data per second.
- The data from these cameras needs to be analysed. The lab is experimenting with ways to place more data from its experiments in both relational databases and data stores based on NoSQL technologies, such as Hadoop