In the current era of startups, small businesses are truly shaping the Indian economy. They encourage entrepreneurship and redefine the way businesses are developed and managed. To support this new generation of enterprises, there are various innovative technology solutions, which make the business functions and process much easier, making them digitally-driven.
Some of the most widely used and popular ones are:
One of the most important aspects of business is its data and how it is analyzed. What earlier used to be managed through cumbersome, manual processes of research and findings, can now be done easily, using comprehensive tools like Google Analytics, Kissmetrics, and so on. They are designed to handle overwhelming amounts of data daily by mining, measuring, and analyzing them at a micro-level. And they yield real-time results which, if used effectively, can become the guiding light for your business operations.
CRM, or Customer Relationship Marketing in the current times is an entirely different scenario than what it used to be. There are numerous advanced tools and software like Zoho, HubSpot, Salesforce and more that can capture, process, and assess consumer behaviour and their online footprints. These insights are then used to devise marketing strategies and even develop business processes, to benefit the customers in the best way possible. CRM software also helps automate complex marketing processes and thus save time, money and human resources, which is particularly beneficial for small businesses.
Web hosting lies at the heart of online businesses. …