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Content Tips for Bulk SMS Marketing

To drive sales, companies have various marketing options they can go for. Bulk SMS marketing is among the options companies can go for. However, SMS marketing is not given the attention it deserves by most businesses. There are various reasons why companies do not use SMS marketing. High cost is one of the reasons that businesses cite for not adopting SMS marketing. However, nothing could be further from the truth.

Studies indicate that SMS messages are read faster and frequently than email or social media posts. Most SMS messages are read within five seconds of them being delivered to a recipient’s phone. Therefore, by using SMS, you can get your message across to your audience in a better way.

However, bulk SMS marketing comes with some challenges you should know. Users consider their mobile phones as private property. Thus, you do not want to send them mean or irrelevant messages. This means you have to do some work to make your SMS campaign a success. You can get a positive ROI on your bulk SMS marketing campaign by following the tips below.
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Use the Right Content for Your Marketing
The success of your bulk SMS marketing campaign will mainly depend with the message you send. The content you create may depend with your company or what you would like to achieve. When sending the content, there are a number of rules to keep in mind.
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One of the challenges of SMS marketing is that you have a short space within which you have to convey your message. To be precise, you have to deliver your message in 612 characters. This means your message should be clear and precise. You may end up not providing enough information if the message is too short. On the flip side, if the message is too long, your audience may lose interest. It is important for your audience to act on receiving your message. Therefore, make sure the message will compel your audience to take action.

Sending out offers is one of the ways in which you can use bulk SMS marketing to improve your business sales. Most consumers do not mind receiving promotional messages through SMS multiple times. If you opt to send out an offer, make sure you explain what the offer is all about. You should also instruct the audience how they can redeem the offer. For instance, you can send a discount code to your audience through the SMS. Consumers will feel the offer is exclusive for them when you do this. It is also important for your offer to have a deadline. When your offer has a deadline, your target customers will act quickly to ensure they don’t miss it.

When carrying out bulk SMS marketing, follow the guide above.