Since 2009, page speed has been one of the most important SEO determining factors. It has been added to the Google search engine algorithm to rank a website for relevant keywords. However, the good news is that there are many ways by which you can increase the page load speed of your website.
What is page speed and why it matters?
Page speed is the time taken by a website in which all of its contents are completely loaded. There are many metrics which are used to measure page speed. There are several benefits of having a lightning page speed. The primary ones are:
- SEO: As already pointed out, page speed has become one of the important factors to rank in Google’s search engine. The faster your website loads, the faster you can expect it to climb to the top of the search engine.
- User experience: A page speed higher than 3 seconds turn away more than half of your potential visitors. Not only does it improve user experience, but also have a positive effect on the conversion rate for your website. A site with higher load speed has an adverse effect on the bounce rate. Bounce rate is a measure of how much time a user spends on your website. A higher bounce rate can also contribute negatively to your SEO rankings.
Why website has high loading time, and what are the solutions?
There are many factors which can contribute to a page loading slowly, such as
- A growing webpage
- Inflexible and unscalable hosting plan
- Uncompressed website content
Flexible and scalable hosting options like Linux VPS Hosting or Cloud web hosting help you to seamlessly scale up your resources as and when the website traffic grows. This helps you to allot commensurate resources and improve the page load speed of your website. To tackle the issue of large and difficult to load website content, there are many plugins that can help you compress your complete website. However, if you are on a hosting plan with integrated cPanel, you can easily compress your website through your cPanel dashboard.
Steps to compress your website through cPanel
- Login to your cPanel dashboard and search for Optimize Website. Alternatively, you can scroll down to the software section and click on Optimize Website.
- There are three options available:
- Disabled: The default setting which disables compression.
- Compress all contents: This would compress complete website content that is sent to the browser.
- Compress the specified MIME types: You can select specific types of contents by using this option.
3. Select the option that meets your needs and click on “Update Settings”.
There is one more method that can be applied to enable Gzip compression from your cPanel. However, it involves inputting few codes in the “.htaccess” file. This method can be a tedious process for many.
Most web hosting plans offer pre-integrated cPanel dashboard from where you can easily compress the contents of your website. This can drastically reduce page size to a few KBs. Decreasing page size not only boost your page load time but also optimizes the performance of your server. Also, it plays an important role in enhancing user experience and make your business profitable by improving the conversion rate for your website. Remember, speed sells!