As a wedding planner, you understand the importance of generating as many leads as possible. You’re always busy, helping brides choose the perfect bridesmaid dress designs, finding the right caterers, and discovering the best venues, but you’re also always thinking about your marketing strategy. That’s why you’ve spent so much time creating the perfect website, and making connections all throughout the wedding industry. You’re always on top of your game, and looking for new ways to make a name for your business. That’s why you’ve been thinking of improving your Instagram presence.
You know some brides spend their days on Instagram, getting inspired by designers and influencers in the industry. So you’re ready to get their attention on this popular platform. If you want to know the best hacks for using Instagram for your wedding planning business, read on.
1 Change to an Instagram business account
Instagram, even though it started off as a way for people to share pictures, has now become one of the best ways for businesses to spread the word about what they’re offering. And the makers of Instagram know this, which is why they’ve created the option to have an Instagram business account. According to Entrepreneur, Instagram business accounts “allow access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options.”
Think about it: since this popular platform already had 800 million monthly users in September 2017, getting these extra insights will help your marketing strategy tremendously. Additionally, having an Instagram business account will automatically make your posts more visible to outsiders, which means that you won’t have to rely on your followers to share your info. And it also makes it easier for visitors to find you on Facebook and even call or email you, which means they’re more likely to get in touch.
2 Use hashtags
Did you know that 7 out of 10 hashtags on Instagram are branded? Considering how many people are active on this platform, it just goes to show how important Instagram is for any business. So if you’re posting pictures and not using hashtags, you’re missing out on a lot of online traffic. In the same way that you might spend hours perfecting your Instagram photos with Adobe Photoshop, you should spend some time perfecting your hashtag game, too.
According to Oberlo, “In every Instagram post, you should always include up to 30 hashtags. Thirty is the max. Typing them out every time will be annoying. So feel free to add a note or file on your phone and copy and paste them every time. Your hashtags should be in the first comment of every post you write. For my online store, I would add about 25-30 hashtags per post. I found it helped me grow my following quickly.” If you aren’t sure where to start with hashtags, take a look at what your competitors are doing. And don’t forget to come up with a memorable hashtag that relates directly to your brand name!
3 Work with influencers
Many industries related to weddings, such as beauty and fashion, are full of influencers. So if you aren’t connecting with popular Instagrammers, it’s time to start. Consider this statistic: 74 percent of consumers identify word-of-mouth as a key influencer in their purchasing decisions. So if your customers see an influencer or a local celebrity touting your wedding planning business, they’ll be more likely to trust you, which is essential in getting new customers.
Especially if you want to draw in younger customers, like millennials or Gen Zers, this is an effective strategy. According to mediakix, Gen Zers want “authenticity and realistic narrative in advertisements. This is evidenced by Generation Z’s preference for influencer marketing. 63 percent of Generation Z would prefer to see social media influencers in advertisements where only 37 percent of Generation Z would prefer celebrities.”
4 Interact with your followers
Finally, one of the best features of Instagram is the very fact that it’s a social media platform. Unlike other marketing strategies, this puts you in direct communication with the people you want to be talking to — your customers. Anytime someone likes a post, you can direct message them. If they comment, write back. And you can even invite your users to advertise for you, by offering prizes or discounts if they include your business’s hashtag when they’re using your services.
In 2017, over 250 million people used Instagram every day, so you can start interacting with your followers in no time.
By using these hacks, your Instagram account will hugely benefit your wedding planning business. What other strategies do you use on social media?