As a wedding photographer, you understand the importance of getting clients anywhere you can. That’s why you advertise everywhere–in local flower shops, wedding dress boutiques, the churches near you that always seem to have a wedding happening. But it’s not just posting flyers everywhere. You also run a great website that has an extensive portfolio of your work, and you’re always on Facebook advertising your services. Especially now that everyone has a smartphone and seems to think they’re the greatest photographer ever, it’s important to stand out from every competitor.
That’s why it’s so important for your Instagram to be as effective as possible for your business. By using these hacks, you’ll get more attention online, which means more customers and more success.
1 Use an Instagram business profile
If you aren’t using your Instagram business profile already, it’s time to do so. Even if you’re posting beautiful pictures (of course you are, you’re a photographer), and using the right filters to match your brand, you’re already getting less engagement than you would if you had a business profile. By simply switching, you’ll suddenly appear in more searches, and your hashtags will be more useful. If you’re locally-based, this also makes it easy for customers to contact you over the phone and find your brick-and-mortar store.
As explained by Entrepreneur, these accounts “allow access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options.” So you’ll also get the added benefit of knowing which posts are most effective, which will benefit your Instagram strategy generally. Six in ten adults have Instagram accounts, and this is a great way to reach them.
2 Be smart about hashtag use
As a creative person, you’re probably already using great hashtags. But did you know that you might not be using the right amount? According to an Oberlo blogger, “In every Instagram post, you should always include up to 30 hashtags. Thirty is the max. Typing them out every time will be annoying. So feel free to add a note or file on your phone and copy and paste them every time. Your hashtags should be in the first comment of every post you write.”
Not sure where to start? Take a look at what your competitors are doing. After all, 7 out of 10 hashtags on Instagram are branded, so you’re sure to find the popular ones. Additionally, check out this guide from AdEspresso for creating the right hashtags for your brand. Once you’ve started using them, you’ll automatically get more engagement from followers and potential business partners.
3 Advertise on other Instagram accounts
It might seem like the last thing you want to do is to have your images appear on other people’s Instagram accounts. After all, they’re your pictures, and it’s your Instagram account. But especially if you’re just starting out, and you’re not popular yet, you can benefit from advertising on other wedding-related Instagram accounts.
According to Richard Lazazzera, ecommerce guru, it works like this: “My number one Instagram strategy for getting massive exposure and building a huge audience is to find large Instagram accounts that are already catering to your demographic and pay for sponsored posts on them. It’s the cheapest CPM (cost-per-thousand impressions) of any ad platform right now.”
Just imagine: considering that, in 2017, over 250 million people used Instagram daily, you can quickly get more followers by advertising on the Instagram accounts they’re already following. It’s a lot like using influencers, but it’s cheaper and feels more honest than having someone who hasn’t even used your company saying how great your services are.
Finally, you need to remember to interact with your followers. You can’t just post beautiful pictures from the weddings you’ve worked at; you have to tag the couples and reply to any of the comments left by other people replying to you. Think about what you want your “voice” to be on Instagram. Will you use lots of emojis? In the wedding industry, it’s not a bad idea; nothing says love like emoji hearts, wedding rings, and flowers.
There are more than 500 million users on Instagram, and personally reaching out to them instead of expecting them to do the work is something anyone will appreciate when interacting with a brand.
By using these hacks, your Instagram strategy will do great things for your wedding photography business.
What other strategies do you use to connect with potential customers?