In the current era of startups, small businesses are truly shaping the Indian economy. They encourage entrepreneurship and redefine the way businesses are developed and managed. To support this new generation of enterprises, there are various innovative technology solutions, which make the business functions and process much easier, making them digitally-driven.
Some of the most widely used and popular ones are:
One of the most important aspects of business is its data and how it is analyzed. What earlier used to be managed through cumbersome, manual processes of research and findings, can now be done easily, using comprehensive tools like Google Analytics, Kissmetrics, and so on. They are designed to handle overwhelming amounts of data daily by mining, measuring, and analyzing them at a micro-level. And they yield real-time results which, if used effectively, can become the guiding light for your business operations.
CRM, or Customer Relationship Marketing in the current times is an entirely different scenario than what it used to be. There are numerous advanced tools and software like Zoho, HubSpot, Salesforce and more that can capture, process, and assess consumer behaviour and their online footprints. These insights are then used to devise marketing strategies and even develop business processes, to benefit the customers in the best way possible. CRM software also helps automate complex marketing processes and thus save time, money and human resources, which is particularly beneficial for small businesses.
Web hosting lies at the heart of online businesses. And modern websites need cutting-edge hosting solutions. That is why we see a lot of new-age enterprises opting for cloud hosting. This is particularly of advantage to small business startups, wherein they have a limited tech budget but need their websites to perform optimally, have high speed, and be secure (since the entire business is online). The efficient architecture of a cloud web host fulfills each of these needs, and within a reasonable cost. They are designed in a manner that allows you to add/use resources that you need and pay for exactly what you use. To add to it, cloud hosting services also include regular data backup and security monitoring, making it a holistic hosting solution.
Content Management Systems
Today, anyone, as much as without technical expertise, can easily design a website with the help of content management systems or CMS. With platforms like WordPress, Magento, Drupal, etc. the task of website development has become easier and exciting than ever before. For a small business owner, this is a blessing, since most of these platforms are available for free (basic version) and they can create their website without any added cost of a professional developer. With preset themes and features, you can make your business site up and running in no time. For further enhancements, you can install from the series of tools and plugins readily available and run backups, upgrade the CMS, enhance security, manage SEO, and much more.
With these solutions and many more like these, businesses find it easier to manage their functions, processes, and operations, making them future-ready and take their competition head-on.