2017 statistics suggest, 24% of mobile users abandon an app after first use. It has also been reported that around one-third of all mobile app engagements do not last even a minute.
Taking that into consideration, which aspect of a mobile application you think can make an impression on users in less than a minute?
Design, of course.
Design is the only aspect of a mobile app that users experience even if they spend only seconds on it. And when we say design, we mean the user-interface (UI), which literally means the point of interaction between the user and the backend. If the design is intuitive and enables users to navigate through the app smoothly, your application is likely to pass the one-minute test.
Otherwise, the UI design is a critical determinant of your app’s chances of acquiring a customer (or losing a potential one). To say that the significance of design in mobile app development just cannot be emphasized enough won’t be an exaggeration.
Focus on Creativity
Both Android and iOS have more than 2 million apps on their respective app stores. But how many get downloaded in reality and stay on a device for a considerable time? Well, there is no one answer to this.
You can actually count your fingers on the average number of apps that users have on their phones. Report reveals that people use 30 apps per month on an average. Also, these frequently used apps comprise less than half of all the applications that people have on their devices.
So, what’s wrong with the rest of the apps? Which number in millions to say the least. Not all of them can be written off as bad or functionally dry.
This is actually one of the many conundrums that a mobile application development company has to face on an ongoing basis. That being said, you still need to derive insights and work around.
Try to find out what’s common in apps that are successful today. The answer is ‘uniqueness’.
Yes, being unique, even if not entirely, is essential to even survive in the mobile app market. Take the case of Facebook and Google+ for example. The latter failed to add value to users’ online social presence, and the result is in the statistics — Facebook has 1.4 billion monthly active users while Google+ is yet to touch the 400 million marks.
Here, if you consider the year of launch as a factor behind the disparity, then think of Myspace, Orkut, Hi5 and others that were pushed into oblivion while the likes of LinkedIn and Twitter are still going strong despite the slow start and niche user-base. They have kept the ball of innovation rolling, and hence, continue to record steady user-engagement. Same is true for apps in other categories.
The numbers and arguments drive the point home that creativity and innovation lie at the core of a mobile app that can be referred as ‘great’. Now that your app’s UI is your first introduction to potential customers, it must reflect the same.
Let the Design do the Talking
Suppose you have a brilliant design for the UI of your app. Now, the concern is to not have your app among those 24% that are abandoned after first use.
This is where user experience takes the baton. What kind of experience a person holds while using that brilliantly designed UI of your app is called user experience.
Take the example of a restaurant. Its exterior, furnishing, and ambience are the elements which draw you into it. But what makes you visit again? The food, the hospitality, and definitely whether or not your visit was value for money.
Similarly, the UI gives your app the attraction while UX adds the appeal to it. If the UI is designed brilliantly, it should function intuitively as well. And that would not be possible as long as the interface and the functionalities are not seamlessly in sync.
The design should be such that it guides users to complete the desired actions without making them pause to read instructions. The functionality should complement it by doing performing exactly what the interface makes obvious. With such an intuitive UX, your app will surely have a higher retention rate and is not likely to get abandoned after first use.
Consider the Design Essentials
A few design considerations should be taken into account for your mobile app development project. Let’s quickly go through these:
Color palate: Be as sophisticated with the color palates as you can. It is not enough to just have sober shades for business apps and vibrant shades for personal and entertainment apps. The color theme of your app should remind users of your app when they see the same color elsewhere.
Keep it simple: People use mobile apps in every mood and every part of the day. So, your app UI design should not be too loud about how cutting-edge it is. In fact, focus on the primary functions and the design will flow accordingly. It is better to have multiple successful apps than to have one not-so-successful multi-functional app.
Responsiveness: A great UI/UX depends not only on the expertise of the mobile application development company but also on the device. Take the widest-possible range of screens into consideration and build your app accordingly responsive. Only then will your app’s UI/UX design will deliver consistent experience across devices.
Add Business Logic
Asking users to register with the required account credentials is a prerequisite for banking apps. But does a gaming or news app also needs user registration upfront?
Such apps may ask for user information later but cannot condition app accessibility on registration. For instance, an enterprise app does not need an ‘add to cart’ feature. Similarly, you have to ponder which features are relevant to your business. By doing away with irrelevant features right in the mobile app development process, you can ensure that your application is streamlined per your business.
Mobile applications are the need of the hour, for every business, no matter the industry or region they cater to. However, with millions of apps existing in the space called the internet, user expectations have drastically transformed. To be successful in this battle among apps, your app has to attract users, converse with them and nurture them, all simultaneously. And this will be possible only with the right UI/UX design, which can make your app stand out from the crowd.