Best Image Optimization Tools in WordPress

Whoever said that a picture speaks a thousand words, probably forgot to mention that it also increases the load time of your website. As users, we expect the pictures to be of great quality but don’t want to wait long for them to download to our devices either. Usually, a site with low-quality images fails to create the desired impact on visitors. For website owners, it is critical to offer high-quality images without compromising on page load speeds. Today, we are going to talk about a technique which can help you offer high-resolution images on your website with the smallest size possible – Image Optimization.

The process of image optimization can be explained in the three steps:

  1. View the image at 100% and select the right dimensions
  2. Save the image for web (most image editing software offer this option)
  3. Remove hidden data and compress the images

While these steps can be done manually, WordPress offers hundreds of plugins and tools for image optimization.

WP Smush

WP Smush by WPMU DEV uses advanced lossless compression to automatically scale images of your website. It is available in free and premium versions. The free version offers image compression up to 1MB only. This limit can be increased with the premium version which also offers a host of additional features for image optimization.

EWWW Image Optimizer

EWWW Image Optimizer is a free image optimization plugin. The optimization process is carried out on your own servers rather than connecting to third-party servers. Hence, the …