Social media began creeping into our lives very slowly, until it began to become a focal point. Statistics show that today nearly seven out of ten Americans use social media, compared with a small percentage of 5% in 2005. Top companies and businesses now recognize the importance of social media and its impact and are revolutionizing the way they do marketing. Facebook has nearly 2.2 billion active users while Pinterest has 150 million people using the popular platform presently.
The benefits of a well-managed social media strategy are immense. A few benefits of an effective social media marketing strategy are the following:
- Increased brand awareness
- Growth of a larger audience
- Connecting with a better audience
- Increased website traffic
- Generating more leads
- Making more money and sales
Failure to participate and construct an efficient social media strategy can be detrimental to the success of your business. Following are some tips and techniques that can help in building a strong social media marketing strategy.
Laying Out Goals and Objectives
In order to jumpstart social media strategy, having a solid plan with clear cut objectives and goals is imperative. This is the first step towards knowing what is required and what is to be achieved. According to a study, the chances are 30% greater to being successful if the goals are carefully listed down. Some attainable goals for a killer social media strategy include using numbers, setting a deadline, being specific and making SMART goals. It comes as a shocking revelation that …