2017 statistics suggest, 24% of mobile users abandon an app after first use. It has also been reported that around one-third of all mobile app engagements do not last even a minute.
Taking that into consideration, which aspect of a mobile application you think can make an impression on users in less than a minute?
Design, of course.
Design is the only aspect of a mobile app that users experience even if they spend only seconds on it. And when we say design, we mean the user-interface (UI), which literally means the point of interaction between the user and the backend. If the design is intuitive and enables users to navigate through the app smoothly, your application is likely to pass the one-minute test.
Otherwise, the UI design is a critical determinant of your app’s chances of acquiring a customer (or losing a potential one). To say that the significance of design in mobile app development just cannot be emphasized enough won’t be an exaggeration.
Focus on Creativity
Both Android and iOS have more than 2 million apps on their respective app stores. But how many get downloaded in reality and stay on a device for a considerable time? Well, there is no one answer to this.
You can actually count your fingers on the average number of apps that users have on their phones. Report reveals that people use 30 apps per month on an average. Also, these frequently used apps comprise less than half of all the applications …