Working in the wedding industry can be one of the most magical experiences of your professional career. Imagine waking up every day knowing you get to work with amazing people and help couples tie the knot. Sounds pretty spectacular, right? If you’ve been considering working in this industry, then I’ve provided a few helpful tips on how to get started. Check them out below:
See Where You Fit
While wanting to work within the wedding industry can be great, it’s also somewhat of an intimate field (no pun intended). After all, there’s only so much room for vendors in any one market, and with weddings being pretty seasonal, it’s no wonder the average wedding costs around $33,391. If you’re trying to get involved in this field, the first step is finding your fit.
Of course, finding your fit not only means looking at your experience but also how you could create a niche. For example, let’s say you design wedding invitations. You should know if you’re a boho or traditional aesthetic. If you’re a chef, do you specialize in buffet-style catering or high-end cuisine?
A lot of the wedding industry is grounded in local business, so take a look at your market to see what services are being offered compared to what you can bring to the table. Considering a lot of your branding is going to be geo-centric, it might not be a bad idea to assess how local influence is going to play a role in your company and showcase that to your customers in a cohesive way. Although it can take some time to find your niche and appeal to local markets, figuring out where you fit will help you establish your business in the industry.
Find Solid Partners
After you’ve established your offerings and brand, the next step is generating some brand equity. The wedding industry is about developing professional relationships, and who you associate yourself with is going to be crucial to your success. Not only will partnerships help you get more business, but you’ll also earn the benefit of their reputation. As noted by Vision Critical, with 63 percent of customers wanting to buy from an authentic brand, it’s imperative to connect with standout partners.
Start by reaching out to the brands you resonate with, focusing on the unique aspects they offer over others. For example, I would go after the wedding dress company Azazie on the basis of their custom bridal gowns, affordable pricing, and high level of social media engagement with consumers. That last part rings especially true, as they’re one of the few wedding companies that are truly creating an engaging environment with their customers, which you should note.
While I’m not suggesting you rip off their social strategy, it’s not a bad idea to start to see how you can garner a foundation like that yourself. Remember, just as much as other businesses are your partners, so are your customers, as their network will be what keeps providing you with new business (in fact, a referral program can help to seal the deal and encourage sharing). All-in-all, who you work with can drive a lot in this industry and will be a primary cursor to your success.
Get Contracts In Order
As is the case with any industry, having contracts in place for the services you’re offering ahead of time is key in the wedding business. This is not only to protect you and your business but also to ensure you’re paid on time. When people see the bill for their wedding vendors, they sometimes start to second guess their decision and have sticker shock. Plus, with 34 percent of Americans working in the gig economy according to CNN, it’s too competitive to not be prepared to lock down a gig quickly. That requires having contracts ready to go.
When developing your contracts, I recommend contacting attorney Aaron Kelly, who specializes in automated contract solutions and startup law. Additionally, make sure your contracts are tailored to your specific business; for example, if I’m a baker, I may want to have a provision in the contract that requires clients to pay for any custom-ordered design templates for their cake, even if they cancel the order before it is baked. Since a lawsuit could put a significant strain on or even close your business, having ironclad legal protection is a must to truly thrive.
Why do you want to break into in the wedding industry? Share your inspiration and business ideas in the comments.