People from all over the world are on this “new year, new me” mode every first month of the year and for good reason. Once the fireworks are done painting the sky with different colors, reality kicks in and the realization that we all have the chance to start over dawns upon us. These changes are not just limited to becoming better people as we can also apply these to our businesses.
A new year also means new trends in the worldwide web so it’s good to do some research and level up the marketing strategies that you have for your business. Now some people would argue that these online marketing strategies are not necessary since their business is online. Wrong. Facebook has over a billion users worldwide and it’s the perfect platform to expand your reach and boost your sales.
We listed some tips that you can follow to improve your brand’s presence on Facebook and to make 2018 your #bestyearever. Read on:
Customize your URL
As in real life, if someone struggles with finding your exact business location, they will just give up and look for other options. Putting it in the context of Facebook, businesses that apply for their own page are usually assigned a random URL where there are a lot of numbers involved. Make it easy for people to find you by replacing the numbers with your business name. This is called a vanity URL. If, for example someone has already taken your company’s …