As a wedding planner, you understand the importance of generating as many leads as possible. You’re always busy, helping brides choose the perfect bridesmaid dress designs, finding the right caterers, and discovering the best venues, but you’re also always thinking about your marketing strategy. That’s why you’ve spent so much time creating the perfect website, and making connections all throughout the wedding industry. You’re always on top of your game, and looking for new ways to make a name for your business. That’s why you’ve been thinking of improving your Instagram presence.
You know some brides spend their days on Instagram, getting inspired by designers and influencers in the industry. So you’re ready to get their attention on this popular platform. If you want to know the best hacks for using Instagram for your wedding planning business, read on.
1 Change to an Instagram business account
Instagram, even though it started off as a way for people to share pictures, has now become one of the best ways for businesses to spread the word about what they’re offering. And the makers of Instagram know this, which is why they’ve created the option to have an Instagram business account. According to Entrepreneur, Instagram business accounts “allow access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage …