Facebook noticed that more ads were being posted than personal posts. As a result, they announced that they would make some changes late last year. This means that the algorithm will be tweaked to decrease the visibility of online ads and increase that of personal posts. This makes sense since most people create accounts on Facebook to connect with their friends/family/colleagues. While the intention to bring back the “humans” on the feed sounds like a good idea, it presents a challenge to businesses that rely heavily on their online presence.
Recent studies show that brand posts only reach approximately 6% of their followers and the numbers are bound to decrease given the changes Facebook has made. This does not mean, however, that businesses should just deactivate and stop posting online. The good thing about these changes is they present an opportunity for brands to be more creative with their posts. This gives Facebook business pages a personal feel so and will be more effective engaging with their audience.
Target your Page Posts
Did you know that you can target your page posts? If you explore Facebook page settings, you will see that you have the option to set a specific audience for your users. This can be done according to age, location, gender, relationship status, profession and more. This helps to guarantee that your target market will be able to view your content. This feature makes target posts more efficient, ensuring that your efforts are not in vain. For …